Custom IPTV app development: your Android & Android TV app, built from scratch

Most of our catalog is rebrands — proven apps delivered under your brand, starting at $50. That solves 90% of resellers. This article is for the other 10%: operations that have outgrown what any off-the-shelf app can do, and are ready to own software instead of renting a skin.

What "custom" means here (and what it does not)

A rebrand changes the skin of an existing app. Custom development is a different product entirely: we build your application from zero — the interface you design, the features your operation actually needs. We do not start from a Smarters or an XCIPTV codebase; we start from a blank project and your requirements list.

What kind of requirements? The ones we hear from serious operations: a home screen no competitor can have, an activation flow wired into your payment system, sections commercial apps simply lack — live sports with schedules, in-app PPV purchases, per-family-member profiles, usage analytics so you know what your base actually watches, integration with whatever panel you already run. If you can specify it, it can be built.

The numbers, upfront

Android mobile app (phone and tablet): from $800. Android TV and Fire TV: from $980. Roku? We build from scratch there too — $950, covered in detail here. Every price is a one-time payment: the resulting code is yours, signed with your keys, no expiring licenses, no "brand maintenance" subscription.

The "from" scales with complexity. Live TV, VOD, series, EPG and code-based activation fit inside the base price. Integrated PPV, multi-profile, or special backend integrations get quoted against your written spec — fixed price, agreed before work starts.

How a custom project runs

It starts with a specification conversation: what you want, what panel you run, what the app must do that you cannot do today. That becomes a scope document with a locked price and timeline — no mid-project surprises. We build with partial deliveries you can actually install (real APKs, not mockups), revision rounds included during development. At the end you receive the app signed to your name, with your keys, ready to distribute.

Typical timelines run two to five weeks depending on scope — not the three to six months of a traditional dev shop, because we are not learning your industry on your invoice. This is the only kind of software we build.

Rebrand or custom? The honest answer

If you are starting out, or your edge is service and price, a $50–70 rebrand is the smart money — do not pay for software when branding solves it. But if your operation already moves real volume, if your app is your face to hundreds or thousands of customers, and if there are features that would directly grow revenue and no commercial app has them — you have reached the point where owning your software pays. Traditional agencies charge $10,000–50,000 for this exact deliverable. We do not, because we never have to ramp up.

Tell us what you want to build — WhatsApp or Telegram, English or Spanish. You will get concrete questions back, not a sales PDF, and a locked quote the same day your spec is final.